Retina display visits. Analytics - a peek and how to track.

Quite an interesting question popped by Clemens Kofler on twitter: What retina devices are out there in the wild. (CSS pixel ratio >=1.5)?

Well, as it happens I started to track retina display visits to my site back in October 2012. So I have some data I can share. The data is the salespage and my blog of my online hotel booking SaaS product: igumbi.com

Phones and iPads still rule

Google Analytics excerpt: Browser and OS with retina display

The majority of the visits are from iPhones and iPads, not surprising as they sport retina displays since the iPhone 4, and that dates back almost 3 years already. iPad joined the party since iPad 3 (was introduced back March 2012).

OSX retina display growth access to igumbi.com

OSX retina display access, well that would be the expensive Macbooks - shipping since Q3/2012 - is steadily picking up. I also like the longer engagement on my site, but then again I have started some retina tweaks to appeal to those visitors;).

the mobile devices

retina devices access to the igumbi.com blog and website

No surprise, iPhone and iPad is at the top the list, but there is quite a diverse range of devices in Android land that sport CSS pixel ratio >=1.5

Tracking retina views is not so easy and can't be turned on in retrospective in your Analytics solution. You need to execute some javascript while the visitor is on your site. I opted to implement a custom analytics variable to do that back in October 2012.

Here is the code I use for tracking retina displays. This allows for setting up a "custom segment" in Google Analytics to pick up that variable and honing in on the target group.

<script type="text/javascript">
  var pixelRatio = (window.devicePixelRatio >= 1.5) ? "high" : "normal";

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-1234567-01']);
....
  _gaq.push(['_setCustomVar', 3, 'PixelRatio', pixelRatio, 2 ]);

....

</script>
Author: , igumbi.com . Ich bin auf twitter zu finden: @smtm, und als roland.oth auf Facebook
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igumbi ist eine online Hotelsoftware mit einem einfachen und schnellen Buchungstool für Ihre Website. Mit dynamischen Preisen auf Ihrer Website und in den Portalen erhöhen Sie Ihren Umsatz und Gewinn.

Wir steigern Ihre provisionsfreien Direktbuchungen. Sie sparen Zeit und haben mit der iPhone App unterwegs Zugriff auf Ihre Daten.

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